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Training Tips

Spring cleaning for your blog

broom.pngSpring is here at last, and that means now is a great time to get organized. Many folks are going through closets and garages, evaluating what is needed and what can be discarded, and finding better ways to organize the important stuff that remains.

As in life, so in blogging. In the spirit of spring cleaning, spending a little time organizing (or reorganizing) your blog now will pay dividends throughout the year.

When your blog is new, you really don't have to think very hard about organizing the content for maximum utility to readers. But once your blog has grown to contain hundreds of posts on a wide variety of topics relevant to your practice, you may find that the way those posts are organized is somewhat less than ideal.

So how can your blog be organized to not only provide readers with greater access to the information they are interested in, but also to help create a solid framework for use in categorizing and tagging future posts?

A good first step is to consider exactly what categories and tags are for.

Don't bite off more legal knowledge than your blog reader can chew

There is no question that each one of you knows more about your practice area than you could fit into a hundred, or even a thousand, blog posts. If you had the time, you could likely sit down right now and write a treatise on some aspect of your practice off the top of your head.

Your readers, like your clients, rely upon this encyclopedic warehouse of information. While they rely upon your depth of knowledge, they may not actually be that interested in the technical aspects of the law if they are not easily digestible.

Focus Versus Scope: Keys to Making Your Blog a Success

A Training Article for FindLaw Clients by Michael Owen Hill, Team Lead of Social Media

Your Blog Services team at FindLaw is dedicated to providing you, our valued client, with in-depth guidance and information regarding your FindLaw blog. In this article, we will discuss the importance of maintaining the proper focus and scope in the content of your blog. You may already have heard - perhaps from multiple sources (your FindLaw client development consultant, your project manager, your account manager) - that your blog should be "focused." But what exactly does this mean?

Brand Awareness Make your firm known. Be where your clients are. Demonstrate your expertise. | Audience Engagement Foster conversation. Increase public votes of confidence (likes and shares). Develop trust in your community. | Targeted Traffic Drive clicks to your website. Boost targeted traffic from multiple sources. Increase search engine authourity signals.
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