If you have read our recent white paper -The Futility of Chasing Silver Bullets: What Search Techniques Unlock Law Firm Website Success? (download here) - then you know that performing well for "long-tail" and informational search is critical for your online marketing success, and that one integral component of this approach is the frequent publication of fresh, relevant content.

Luckily for you, that's exactly what blogs are designed to address. So how do you maximize the value of your blog through smart optimization techniques? Whether you are an experienced blogger looking to revitalize your presence or are looking for a solid foundation of optimization principles upon which to base your new blog, the four practices below, if followed consistently, can deliver excellent results.